![]() ![]() From all-encompassing platforms like SAP to specialized academic software with just a few hundred users worldwide, subscriptions allow companies to continuously develop their products whilst having a degree of certainty about whether they can afford to pay the help at the end of the month. Software on subscription is a popular financial model in the B-to-B environment. And according to Red Giant I’m one of over 250,000 people regularly using their products in the film and TV industry. From the earliest iterations of Magic Bullet to what has now become a very comprehensive set of plug-ins for most popular NLEs, I’ve rarely had to look past what their software offers to find a cool creative look or a pragmatic solution to whatever I’ve been trying to ‘fix in the edit’. I’ve been using Red Giant software for over 10 years now.
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